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Public trust and advocacy

Build a doctor-safety campaign around a clear public action

A campaign should explain what people can do to protect care, support staff and raise concerns respectfully.

Original planning guide · For local adaptation

Original AI-assisted planning guide from Nagpur IMA Safety. Adapt it with the responsible local team; it is not a clinician-reviewed protocol.

Choose one useful request

A poster has limited space. Ask readers to do something concrete: keep emergency access clear, use the complaints desk or reject threats against healthcare workers. Connect the request with safe care for everyone. Avoid a message so broad that it becomes only a slogan, or so accusatory that it treats every patient or relative as a potential aggressor.

Make the wording defensible

Separate a moral message opposing violence from a precise legal claim. Do not promise automatic arrest, no bail or a fixed punishment without checking the applicable law and circumstances. Attribute statistics with their source, date and population. Use original or appropriately permitted imagery and do not imply that a staged illustration documents a real incident.

Give readers somewhere useful to go

Link to an accessible page containing support routes and the detailed explanation. Make the text readable on a phone and in print. Ask a few people unfamiliar with the project what action they think the poster requests. Revise unclear wording before widespread sharing. Measure whether people found the intended resource, not just how often the image was forwarded.

Further reading

Source dates and country context matter. Read our editorial approach.

Source documents, photographs and publisher websites remain in their original language. Directory names and addresses are retained as published.

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